Leadership Article on Coach Mike Tomlin (Steelers)

. . .There is serious brainwashing at work. Like advertising executives on Madison Avenue whose memorable jingles are hammered home on a campaign, Tomlin embraces verbal repetition. A wide swath of material is fair game. He quotes from books, movies and even Robert Frost poems. He sprinkles in pop-culture buzzwords and clichés alike when speaking in team meetings and on the practice field. . . ."