Managers Find it Hard to Make Demands

"As a manager, you're expected to make demands of other people. So why do many find it so hard? Ron Ashkenas, managing partner at Robert H. Schaffer & Associates in Stamford, Conn., and author of the upcoming book 'Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done,' says it stems from an innate desire to be liked. . ."